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Organic Candles
Role
Graphic Designer
The project transforms an organic product into a high-end visual experience. The focus was to redefine "Organic" through a Modern Minimalist lens, moving away from traditional eco-cliches to a sophisticated Editorial Aesthetic.
1. Visual Identity & Logo
Concept: Geometric precision meets fluid movement, symbolizing the transition of wax to light.
Design Philosophy: A "Less is More" approach to ensure premium brand positioning and high scalability across all digital and print mediums.
2. Color & Typography
Palette: A curated selection of Nude & Neutral Tones (Beige, Cream, Charcoal) to evoke "Sensory Serenity" and reflect raw soy materials.
Typography: A high-contrast pairing of a Luxury Serif for branding and a Clean Sans-Serif for technical information, ensuring a balance between heritage and modernity.
