Hair Care Product

The objective was to brand a range of handmade hair care products. The visual identity needed to communicate the "Potency of Nature" and the "Handcrafted Care" behind the ingredients, positioning the brand as a premium alternative to mass-produced chemical products.

Logo Concept & Art Direction
Visual Metaphor: The logo features elegant, flowing lines that mirror both botanical patterns and the fluidity of healthy hair.
Iconography: A minimalist emblem that serves as a seal of quality, designed to look as beautiful on a digital screen as it does embossed on a product label.